Google Games a reach into Online Gaming

Google is planning to launch its very own online gaming site according to current reports, citing that the new venture will be called “Google Games.” The project is aimed toward the online gambling industry. The fact that Google is one of the highest ranking property sites may put some pressure on currently existing gambling sites. Some believe that if the plan pushes through, Google Games could pose as a big threat to other gambling sites that are already up and running. Aside from Facebook, experts believe that Google is capable of reaching out and appealing to various gamers worldwide. Google’s market possibilities According to Payton O’Brien, Senior Editor of Gambling911.com, most of the operators of the industry are more worried when it comes to Internet-savvy sites rather than the “brick and mortar” establishments catering to the same industry. It has been said that Google already signed a check payable to Zynga to the amount of $100 million. Zynga is the entity responsible for some of the most popular games in Facebook including Mafia Wars, Farmville, and Texas Hold’em poker. The online gaming trend If it goes through, Google’s plan is destined to be a success, with statistics showing that online gaming is currently one of the highest earners. The numbers were measured by comScore’s, showing exactly how popular online gaming has become with a total of 13.4 million different people visiting online gaming sites just for the month of July 2010. It is believed that one reason for this is the influence of the annual World Series of Poker tournament. About 11 percent of these gains for the month are from people who want to try out their luck when it comes to card games. The numbers actually started pouring in even before the poker tournaments started and are steadily providing an excellent number of hits. According to Jeff Hackett, Senior Vice-President of comScore Media Metrix, the annual poker event triggered the competitive nature in most people, prompting millions to visit online gambling sites and checking out the status of their card skills. Rankings Along with retail mall, retail toys, and travel information, online gambling is at the top list for the highest gainers. At top properties visited, Google occupies the number one spot at 178 million unique visitors. Yahoo! takes second place, with Microsoft sites getting the third place. With Google taking the top spot, it would not be impossible for them to plunge into the online gaming industry and come out on top. Both virtual and non-virtual gaming institutions are waiting for the outcome, along with a million other players worldwide. Currently, the number of online gamers is expected to rise up as access and fascination for the game increases