The most interactive World Cup betting experience ever

It’s rather amazing how technology has improved even in four short years. Because of the speed of the Internet around the world these days, Bodog introduced live betting to several of our sports not too long ago. It was a huge hit for NFL bettors especially. Now we are rolling out an unprecedented interactive real-time betting product called Live In-Running betting for the 2010 World Cup. Of course you can bet as normal on Bodog’s soccer odds before any match, but now you also have the option of betting on dozens of props as every match unfolds. From the opening match of the tournament – host South Africa vs. Mexico on June 11 – through the championship match on July 11, we will have our Live In-Running option active for every second teams are on the pitch. Think about it: Maybe you like how the Ivory Coast is playing against five-time World Cup champion Brazil in the group stage. You can then place a soccer bet on the underdogs during the match. Or maybe you are a fan of England and just know that star Wayne Rooney is going to be the next player to score a goal in its opening match against the United States. Just keep a computer handy and you can bet on literally hundreds of World Cup player and team odds and props during the month-long tournament. You know you are going to be watching your favorite country’s matches as it is, so why not make some money along the way? And between cable and satellite TV, the Internet and all those local pubs and bars that will turn soccer-crazy regardless of where you live, you can probably watch every game of this tournament if you so desire. And even if you miss the start of a match, our Live In-Running option means you aren’t out of luck on getting some money down on your hunch. And of course Bodog Sportsbook will keep its players updated with news and injury updates that might affect those lines. We know how big the World Cup is around the globe, and we are treating it like the world’s Super Bowl that it is. So for anything involving the 2010 World Cup, make sure to visit the Web’s trusted gaming leader for more than 15 years: Bodog.