TV ban set to be lifted on gaming adverts | IXGAMES
A ban on TV adverts for casinos, betting shops and online casino sites will be dropped as part of new rules announced today. The changes come into force in September as part of the Gambling Act 2005. The legislation gives gambling operators greater scope to advertise in the broadcast media. But the commercials must comply with a code which aims to ensure they are “socially responsible“. This means the adverts must not imply gambling can be a solution to financial problems. The adverts must not be directed at children or young people. 
As with alcohol commercials, they must not link gambling to seduction, sexual success or enhanced attractiveness. Neither must they suggest it is a rite of passage nor that it can improve self-image or self-esteem. The new rules also lift a ban on radio adverts for betting and gaming – including bookmakers, betting companies and gaming machines. They were drawn up by the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice. They will be policed by the Advertising Standards Authority which will investigate any reported breaches of the new code.