Playboy Mansion is coming to Macau
After opening a club at the Palms Resort in Las Vegas in October, Hugh Hefner plans to take on gambling next frontier with a Macau venue complete with revealingly dressed female “bunny” dealers, his daughter said Tuesday. The 40,000-square feet (3,600 square meters) Playboy Mansion Macau will feature a pool and grotto, restaurants, several dozen gaming tables and a villa-style hotel, drawing its inspiration from the original Playboy Mansion in the U.S., known worldwide for its glamorous parties, Playboy Enterprises Chief Executive Christie Hefner told reporters. She said the new mansion, scheduled to open in late 2009, will take up twice the space of the new Las Vegas club. Playboy, which sells clothing at 620 outlets in China and runs boutiques in Bangkok and Tokyo, hopes to capitalize on the brand appeal in Asia and the rosy prospects of the world’s biggest gaming market. 
“Asia … is a very important region for us,” Christie Hefner said. She said Playboy, which reported a loss in 2005 and earned profit of only US$2.3 million (euro1.7 million) in 2006, sold US$800 million (euro594 million) in retail consumer products last year, with 40 percent coming from Asia. Hefner, who declined to say how much the new mansion will cost, said gambling fits with Playboy’s core adult entertainment business. Playboy Mansion Macau will be part of the planned US$2 billion (euro1.5 billion) Macau Studio City, a 333,000 square meter (3.7 million square foot) complex that combines casino, shopping malls, hotels, movie sets and TV studios.