Gambling Site Bodog Takes On Asia
Online casino operator Bodog Entertainment Group has signed an exclusive brand licensing agreement to use a large portfolio of creative assets and resources from Asian virtual gaming operator Haydock Sports Limited. Manila-based Haydock Sports is the firm behind online casino and sportsbook 9Play.com and has been operating in Asia since 2006 under a license issued by the Philippines First Cagayan jurisdiction. *We know that Bodog was considering a number of potential licensees but we were confident that Haydock Sports would emerge from the exhaustive diligence process as the premier choice of partners in the region,* said industry veteran Ian Dunning, Managing Director for Haydock Sports. *Obviously, we were pleased to be right.* The license arrangement will see Haydock Sports provide Antigua-based Bodog with an exclusive license for online gaming within Asia along with mechanisms to cross-license proprietary technologies for the benefit of both parties. *The Haydock Sports team brings over a century of industry experience coupled with deep regional expertise,* said Dunning, the former Managing Director Asia for Victor Chandler. 
Asia is not a market for the faint of heart but we are absolutely confident that the fusion of the powerful Bodog brand and technologies with our infrastructure and expertise will be simply unstoppable. The synergies are tremendous. *We expect to have a Bodog suite of products in-market prior to the start of the next European football season. The excitement of the staff and of our partners to the news has, frankly, been overwhelming. The game is about to change in Asia.* Regards